![]() ![]() Unique subject matter or odd finished shapes may take a bit more work to find a company that shares your aesthetic. Keep in mind that licensees are looking for images that are widely marketable. You can easily reject the companies that don’t fit, or that only deal with very particular graphic work or photography.Īll of this preliminary work is a great education in understanding the variety of work that is presented. You’ll see immediately what range of work they present. Go to each website and honestly determine whether your work will fit within their assortment of art. The real work is researching all these different companies. Others will offer your artwork for sale directly to the public. Some only market wholesale to the large home décor retailers, as mentioned earlier. Results will appear that are not only nationwide but also global. Start by doing a web search for art licensing companies or art publishing companies. They don’t come to you you apply to them. Be sure that your art fits with their company aesthetic and inventory. The task for the individual artist (the licensor) is finding a licensee which is a good match. The range of products that can be printed ranges from small posters for $12 to large giclée prints on canvas for upwards of $200 if not more, depending on the size, surface and printing process. Almost every major museum does this–and they make an incredible amount of money. I’m sure you’ve been through museum gift shops and have seen the wide variety of art from their own collection that is printed on everything from coffee mugs to umbrellas. Other manufacturers print art books or mass-produce merchandise of all types that feature images of beautiful art. Licensed art by Tim Saternow shown in the McGaw Graphics catalogĪrt licensing involves working with companies such as art publishers that specialize in printed art that can be produced as posters and prints. Why would you agree to this rather small monetary deal? The most important reason is exposure–getting your art out there and building your reputation. Your royalty earnings will probably be around ten percent. But beware, this is not a huge money maker for most artists (unless you have an image that just explodes in popularity). Since this is passive income, you actually do very little except sign an agreement and send in your digital files. It involves licensing your images to be widely reproduced and commercially distributed. This is a passive income stream for you as the artist. Products may be framed and wholesaled to home décor stores and beyond. These companies rent the right to duplicate artwork to be printed and sold. Have you ever walked through an IKEA, West Elm, Pottery Barn, Target, or similar home store and thought, “Where do they find all this framed art?” Artist Tim Saternow with an original painting that was licensed, and assistant Rigby ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |